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Pure Tea

BRANDING/PACKAGE DESIGN/WEB DESIGN/PRODUCT DESIGN | 2015

Pure Tea is a concept brand that encompasses tea, ceramics, and products and is dedicated to communicating a simple lifestyle. It brings back an ancient east philosophy that combines tea with Zen to modern life and aims to rebuild an elegant Chinese lifestyle.

This project is a 360 branding design that is not confined to visuals but reaches beyond into areas including design strategy, package design, product design, advertisement, web design, etc.

Collaborate with: Zhongkai Li and Dongyue Bi 

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 We convert traditional Chinese calligraphy and ink painting into graphics and apply them onto the package. By drawing font outline and reducing the identity of characters we are able to strengthen the image of graphics. Color tones of the packaging are silver and white, which break the stereotype of traditional Chinese tea and add a touch of simplicity and modernity to it.

We convert traditional Chinese calligraphy and ink painting into graphics and apply them onto the package. By drawing font outline and reducing the identity of characters we are able to strengthen the image of graphics. Color tones of the packaging are silver and white, which break the stereotype of traditional Chinese tea and add a touch of simplicity and modernity to it.

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